ARE Expo is pleased to welcome Simon Barff, Managing Director of CLMS, to the speaker line-up for next month’s show in Manchester!
Simon will be contributing to the Leisure Entertainment Lab workshop stream, curated by The Amusement Network, and speaking in the session:
“Data-Driven Insights – Where to Invest for New Revenue Streams and How to Better Protect Players”
📅 Tuesday 29th April at 2:30 PM
Simon brings with him nearly four decades of experience in the industry. He began his career in 1986 at a small operating company in Leeds and has since held pivotal roles across sales, manufacturing, and support services. His career has included time at Joyland Amusements, Associated Leisure, Maygay, Deith Leisure, JPM, TCS, CMS, Machine Insite, and Blueprint, before taking on his current role at CLMS. He also serves as Director of BeTree and TBA Services.
In this session, Simon will explore how CLMS data can be used to better understand player behaviour and uncover new areas for growth and innovation in the sector.
He’ll be joined by:
Alex Kirby, Sales Manager, NSM Music
Dawn Clarke, Head of Electronic Leisure, Mitchells & Butlers
Mark Purdy, Business Development Manager, Reflex Gaming

